Foot Locker and adidas interpret the styles of Hip-Hop, Dance and Rock music to celebrate 60 years of originality

Foot Locker and adidas pay homage to the ever-increasing blend of music styles and genres with the exclusive Mix It Up collection - a  diverse range of iconic adidas pieces, split across the seminal music categories of Hip Hop, Rock and Dance. The Mix It Up   
collection will be available in Foot Locker`s nationwide from April 5th 2009.

Whether you`re into rocking it out, bopping to a hip-hop beat or cutting shapes on the dance floor, or maybe even all three - the adidas Mix It Up collection hits all the right notes. So go wild  with your style starting from some serious sneakers all the way up to trendy trucker caps.

HIP HOP

Hip-Hop lovers can rejoice in the days of break dancing as the hip-hop collection includes the classic Superstar and ZX Country sneaker updated with monochromatic graphic prints of an MC against the cityscape. This print is carried through in the Trucker hat and apparel whilst the women`s Honey sneaker raises the bar in elegant but street friendly hi tops.

ROCK

Rock stars out there should feel privileged as adidas has re-worked the iconic logo on the rock sneaker of choice; the LA trainer, which also comes complete with silver peg turners on the heel. The Stan Smith doesn`t fail to disappoint either; the all white design has been stamped with a silver guitar badge of rock approval. Finishing with the Top Ten and Honey trainer which both includes an all over guitar and lightning bolt print design.

DANCE

The cutting edge essence of the dance music scene is interpreted through the eclectic blend of colour, materials and prints in the dance collection. A unique graphic prism motif in electrifying shades of yellow, pink and blue is imprinted on each part of the collection from tees and hooded sweats to the dance floor staples, Superstar and ZX Country trainers. The Honey sneaker explodes with colour from the piercing coloured eyelets to the dance motif printed on the side panels of the canvas hi top

The Mix It Up collection comes to life in a dedicated TV commercial which will exclusively be broadcast on MTV.

To further celebrate the launch of the adidas Mix It Up collection, adidas, Foot Locker and MTV are running a competition online at www.footlocker.eu/mixitup to win a long weekend in New York including flights, accommodation and spending money. What`s more, the winner will get the chance to really mix it up during a private tuition session with a DJ whilst in the big apple.

The adidas Mix It Up collection is another huge Foot Locker exclusive proving that when it comes to leading sneaker originality, Foot Locker continues to bring style aficionados the latest and greatest from the biggest names on the planet.

For more information on the collection, which is priced from £24.99 - £64.99, visit

www.footlocker.eu/mixitup